The Assistant AD for Marketing and Digital strategy conceptualizes, drafts, and implements comprehensive marketing, sales and digital engagement plans that result in increased ticket sales, revenue growth and fan affinity for UTEP Athletics.
Essential Functions:
Responsible for game day scripting and execution of all home athletics events, in collaboration with the Associate Athletic Director for fan engagement and Digital Strategy and Van Wagner, UTEP Athletics’ exclusive multimedia rights partner and sales agent.
Create a fun and exciting game day experience for fans, including improved audio and visuals, concourse activities, halftime entertainment, spirit coordination, music, contests, pre-game entertainment, and overall presentation.
Collaborate with other External Relations units on strategic plan to promote UTEP Athletics events, teams and student-athletes through various social media platforms (ie Twitter, Instagram, Facebook).
Collaborate with campus groups to increase student interest and attendance at UTEP Athletics events.
Executes promotional activities with UTEP coaches and student-athletes both on and off campus.
Works closely with the Miner Athletic Club and Aspire (UTEP Athletics Ticketing Partner) to develop aggressive season ticket and group sales promotional plans.
Oversees the Assistant Director of Marketing, Digital strategy GA, and assists in overseeing the intern program.
Act as a liaison between the Athletics department and internal or external customers.
Knowledge of social media promotional strategies.
Knowledge of all Microsoft Office software.
Complies with all State and University policies.
Other duties may be assigned.
Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organization's objectives, policies and applicable laws.